You read a lot about how to succeed at Blogging. You write great content and you work so very Hard. But if you know anything about Blogging or any online Business you know that you need to work on your email marketing { And if you didn’t know.. You need to create an email list}. Many bloggers put this off or don’t take it as seriously as they need to. I am one of those bloggers,  Until recently anyway. By doing much research and watching some of The List Building School Event that was just online, I see the Light.

I want to share with you the Key to Blogging Success so that we may all prosper together and live happily ever after. It is, in Fact  Email Marketing. It is the holy Grail of Blogging. You can do everything right, but if you are not capturing those emails, Well your nothing. Just Kidding, but in all seriousness, it does seem to be the most important factor if you want to make the mullah. I want to make it, Don’t you?

Let’s look at the benefits of email marketing and having an email list:

1. Your email list will be around forever. You never know what will happen with Social Media
2. It’s helps build true relationships with your subscribers
3. You own your email list and it’s a free marketing source
4. People typically check their email multiple times per day

So research across the board has proven that the amount of subscribers you have is directly related to the amount you make. But how on earth do you get the ever elusive email address from your peeps?

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Let’s look at the latest techniques that work in the here and now. I have heard that before you could just stick a  pop up on your site and they would just come pouring in. Ah the good old days..

There are some super effective ways to catch emails though. Everyone had to get creative and what they came up with works great and it provides a lot of value to your subscribers.

The first thing you can do is Create Content Upgrades. If you don’t know what content upgrades are yet it’s an Add-on to a Post. Here are a few ideas to throw around right now~

  • Worksheets
  • Checklists
  • Planners
  • Cheat sheets
  • Fonts and Graphics
  • Recipes or Patterns

Adding Upgrades like this will help you grow your list like crazy. How on earth can you do this though? Sounds complicated but It’s not. It’s all about the right tools my friend.  Many people use Lead pages which are expensive and I know nothing about it. What I use is ConvertKit. If you are a blogger you NEED to know what ConvertKit is. It’s an email system created just for bloggers to help them grown their list through upgrades like we’re discussing. No other system even remotely compares. If you are using another system and you blog for very long, I promise you, you will eventually make your way over to ConvertKit and when you do, You will finely see your email list truly begin to grow.

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So moving on, How do you create an upgrade and add it to a Post? Well first create a document PDF through Evernote, or Microsoft word or Whatever program you have like this. Then you create a new form especially for  this upgrade and then add your upgrade to the incentive mail.

the-actual-complete-guide-to-content-upgrades-convertkit

As I said before ConvertKit is the very best system for this sort of thing and it’s specifically made for us. But I will say this, You need to know their system inside and out to utilize it in the best possible manner. All email systems can be a bit confusing with all the different features, and I can honestly say ConvertKit is fairly easy to use, but you do need to know what your doing. I took a course on ConvertKit and it has really helped me in understanding their platform.  This is super important considering that your email list is the hugest determiner of your income.

The course is called ConvertKit Essentials and I recommend it if you want to make money with your blog.

The next way you can Catch emails again Using ConvertKit is by creating Free E courses. You can make a seven day sequence sent by email each day. People love these! They are useful and educational.

In fact I have one you can sign up for called the Modern Blogger. It gives an overview of What a successful blog looks like and it shows you the new, Modern way to make money blogging so that you can create real wealth and longevity for yourself. You can enroll here~

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Anyway, ConvertKit has a feature called a sequence to let you easily create your courses. I love it, everything is just laid out for you.

So my point is that you really need to concentrate on that list. Find ways to capture emails through incentives and courses. You can give away anything of value as long as it has real value. This will double or even triple your opt~ins.

I hope this helps and good luck! Do you have any ideas you would like to share with us on email marketing? Let us know in the comments.

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